A Message That Matters: How to write content that is important to your consumers

With the digital world and today’s busy society, we are constantly being bombarded with messages. We wake up and our inboxes are filled with emails, turn on the TV and see advertisements and product placement and even see the messages of hundreds of businesses on our drive to work. All day long, it doesn’t stop. For this reason, messages must matter to consumers in order to leave an impact.

Grow Your Business with these Hacks

In today’s market place, it seems as though some start-up companies sky rocket overnight, while others fail to get noticed. Contrary to popular believe, the rapid growth that some businesses achieve is not due to luck. Instead, their seemingly quick success may be attributed to a strategic and technical tactic, otherwise known as growth hacking. This untraditional marketing tactic cuts marketing budget costs and increases business success.

How Wineries Can Utilize Simple Public Relations Tactics

Public Relations for Wineries
Virginia has come a long way in the wine making industry. Since the time our founding father Thomas Jefferson tried, and failed, at making grape spirits, Virginian natives have worked to perfect the wine-making process. Now, home to over 200 and wineries, the question becomes, “How to stand out as a winery?”

The Legal 411 for Breweries

Advertising Laws for Breweries

The legalities of owning a brewery include much more than checking IDs before pouring a brew. When it comes to getting your product into the hands, and most importantly, mouths of customers, advertising is your best friend. Unlike other products and services, the business of alcohol has more rules to follow than most, and because these aren’t optional you might as well get to know them and get to know them well; this will prevent many headaches and could help you to avoid major legal consequences.