With the takeover of the Internet, advertising has changed dramatically in the past 30 years. The industry has moved from more traditional means such as print, television and radio to social media and internet advertisements. Between 2014 and 2019, it is estimated that the world will move from spending $135 billion to over $240 billion in 2019. Both mediums want the same outcome, to engage customers, but they deliver their messages in different ways.
Google has released the Google Pixel and the Pixel Xl. A much anticipated launch from the company that confirmed largely circulated leaks. The phones feature a 12.3-megapixel rear camera, better screens and battery, along with fast charging. Google Assistant is also being introduced on the Pixel, providing an interactive way to communicate with the device. Some other features include unlimited storage of full-resolution photos and video and a night light feature that cuts down on the amount of blue light the screen emits.
As more and more marketing strategies shift from the traditional television and print advertisements and towards social media-focused efforts, one of America’s oldest industries can benefit greatly from this shift. Social media has numerous benefits for an industry such as the spirits industry, which markets itself to social situations. Below are several benefits of social media in promoting the spirits industry.