It’s no secret that successful digital marketing is key to a prosperous business. Consumers spend an endless amount of time online and this allows businesses to reach their customers in a more organic and price efficient way through digital marketing. Here are some tips on what your company should and should not be doing in order to stay relevant in this digital world.
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks: