When running any type of business, it is essential to establish a public relations plan in order to eventually gain attention and potential sales from your target audience. Here is some advice on where to begin your PR plan.
Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.