What’s on The PRIME Factory’s Summer Reading List?

The PRIME Factory
Just because we have graduated college, or are about to, doesn’t mean that we’re allowed to slack when it comes to learning new tactics and strategies in marketing and public relations. It’s an ever changing field and, because of that, we like to keep reading away to learn everything we possibly can to make a better experience, strategy and results for our clients. Here are some of the books that we’re reading at The PRIME Factory this summer:

The Importance of Branding for Real Estate Agents

Creative Services Branding The PRIME Factory
The real estate industry is one of the most competitive industries there is today. To be a successful relator you need to brand yourself so that you can set yourself apart from your competition. You can do this through branding. Branding is using imagery in the form of marketing communication materials such as logos, taglines and other messaging tools in order to be remembered, set apart from the competition and be visible. There are many different ways you can set yourself apart and create a brand.

Influencer Marketing: How to Foster Mutually Beneficial Relationships with Your Influencer Network

As stated on Forbes, a recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next year. Influencer marketing can be described as a territory between an official testimonial and a subtle product mention.

Why Realtors Need to Use Listing Videos on Their Facebook Page

Video Marketing Real Estate
Since its creation in 2006, Facebook has grown into the most popular social networking site, with over 1.87 billion active users. The site has completely changed how we interact not only personally, but also professionally and those working in the real estate business are no exception.

Increase Your Real Estate Listings When Inventory is Low with These Tips

Having a low housing inventory can be frustrating at times for buyers and realtors; from buyers being unhappy with the selection of houses to realtors spending hours on MLS trying to find the right house that just isn’t there. Increase your marketing efforts and find new ways to increase your overall inventory with these tips below.