How to Set and Reach Business Goals in 2018

As public relations and marketing professionals, one of the biggest mistakes we see businesses make is setting poor goals. A consistent failure to reach goals is also one of the most common reasons that businesses reach out to agencies like The PRIME Factory for help. Unfortunately, at that point, the goals have already gone unreached, and a lot of time and resources toward something that was likely designed to fail from the outset, have already been exhausted.

[Infographic] A Snapshot of Digital Marketing Trends in Real Estate

Real estate has made a major jump into the digital media world due to consumers’ current need for easily accessible, on-demand information. Marketing within the real estate industry is no longer a pamphlet-and-go process; clients want to see digital inbound-focused campaigns full of rich content.

Why Isn’t Your Apparel Brand Growing Online?

Apparel Brands Online
With the emergence and escalation of e-commerce apparel sales in the last 20 years, the internet has provided a place for small apparel brands to quickly turn internet users into customers. Many brands are quick to jump on the bandwagon, but stand dumbfounded and clueless when their brand is not growing online as they expected. There are several reasons to take into account when trying to figure out why your brand isn’t growing, including the following:

Using Cheap Automated Social Media Companies Isn’t Smart Marketing

social media marketing
Every small business owner can probably agree that they have been asked the question “Have you ever been contacted by a stranger promising cheap social media through an automation platform you’ve never heard of?” at least once in their career. In theory, this sounds great—automated social media posts that you don’t have to worry about taking the time to create yourself. In all actuality though, using these platforms is the opposite of what you should be doing on social media. Simply put, it’s bad marketing. Here’s why: