To blog or not to blog has become a pressing question for many organizations. Often thought of as ways for people to vent, complain, or express thoughts otherwise unwanted in the workplace, sometimes blogs get a bad reputation. However, blogging is now part of the sales funnel for lead nurturing and can have important business implications. More importantly, blogging about your business can produce benefits that build over time since nothing ever really dies online.
Small businesses often feel that they can get lost in search engine results because they are smaller than bigger companies that are offering the same products. Small businesses also struggle with how to increase their search rankings and often opt for advertising methods to get their name in search results. While this is helpful, this is not always the best way for a business to increase its chances of being on the first page of Google, Yahoo or Bing.
The future of Facebook is murky at best right now. Will it go to a paid version? Will the user-base significantly drop? Or worse yet, will we wake up one day to a Facebook-less world? Although the last scenario is apocalyptic, your business should operate as though Facebook could disappear at any moment. More simply, if your business strategy relies solely on Facebook, your business would not be sustainable if Facebook dissolves or makes significant changes like the recent algorithmic changes made to business page content in user’s feeds.
Often times when small or growing businesses seek help from an agency, they’re not entirely sure what to expect from the working relationship. Client-Agency relationships require a lot of communication, collaboration and trust, and if the relationship proves to be a good one, both sides will benefit mutually and form a harmonious partnership. Here is what both sides of the relationship need to do in order to achieve pique performance.
Through public relations efforts, nonprofit organizations can raise awareness of their mission and values. However, nonprofits assign an average of just five percent of their budget to public relations campaigns. Although hiring PR consultants may be an added expense, an effective PR strategy can bring in more donations and raise awareness, making the investment worth the initial cost. So, what exactly is public relations and why is it important for non-profit organizations?
Think of some of your favorite companies and brands – how do they give back to the different communities they serve? For example, does your local Chipotle celebrate “Teacher Appreciation Day” with buy one get one deals? Maybe you have brought canned goods to a large organization’s headquarters or picked a family off a tree during the holiday season. These are examples of community relations. However, when many organizations are asked how they participate in community relations, they give blank stares or misguided answers. That is because many people do not have a firm understanding of what community relations is, or the positive impacts it can have on business.