Online reputation management is a way for brands to pay attention and respond to their consumers to ensure that they are being heard and a way to improve their brands name. It is very important for every business to do this to stay involved in their consumers lives and to keep up to date on what everyone is saying about their brand. Everything you say or do on social media has the power to improve or hurt your reputation. So how can your business use social media to manage online reputation? Here are three ways:
Media relations is expanding now more than ever, and it is not a question of whether small businesses should be using media relations but rather how they are integrated this into their marketing. What exactly is media relations? Media relations is the process of creating relationships with press and media with the goal of utilizing those relationships to gain press coverage that keep your publics informed. Here are four reasons why you as a boutique should be utilizing media relations.
Every business, no matter the size, must utilize a comprehensive marketing strategy. But doing so can be a struggle for many small business owners as they try and juggle the many day to day tasks needed to keep the lights on. None the less the only way to get customers in the door is through marketing, but sadly a basic understanding of the tactics used in spreading your message won’t work on its own. Furthermore, there is no gimmick or trick that the competition is using that you’ve simply yet to discover, rather a proper use of the right tools. Here are 5 free marketing tools for DIY Small Business owners without large marketing budget.
Digital influencers and bloggers are taking over the fashion marketing scene. Customers are not responding anymore to advertisements in the ways they used to. These bloggers and influencers are creating a new way to advertise by reaching customers in a more engaging and informal way. Here are a few reasons on how these influential people can help your brand.
Just because we have graduated college, or are about to, doesn’t mean that we’re allowed to slack when it comes to learning new tactics and strategies in marketing and public relations. It’s an ever changing field and, because of that, we like to keep reading away to learn everything we possibly can to make a better experience, strategy and results for our clients. Here are some of the books that we’re reading at The PRIME Factory this summer:
The real estate industry is one of the most competitive industries there is today. To be a successful relator you need to brand yourself so that you can set yourself apart from your competition. You can do this through branding. Branding is using imagery in the form of marketing communication materials such as logos, taglines and other messaging tools in order to be remembered, set apart from the competition and be visible. There are many different ways you can set yourself apart and create a brand.