Stephanie Smith, Partner, Receives Accreditation in Public Relations


Stephanie Smith has earned her Accreditation in Public Relations (APR) as of February 2018. The APR is awarded by the Public Relations Society of America (PRSA) and the Universal Accreditation Board to experts in the field of public relations. The APR credential certifies drive, professionalism, and principles demonstrating one’s leadership and expertise within the field.

How to Set and Reach Business Goals in 2018

As public relations and marketing professionals, one of the biggest mistakes we see businesses make is setting poor goals. A consistent failure to reach goals is also one of the most common reasons that businesses reach out to agencies like The PRIME Factory for help. Unfortunately, at that point, the goals have already gone unreached, and a lot of time and resources toward something that was likely designed to fail from the outset, have already been exhausted.

[Infographic] A Snapshot of Digital Marketing Trends in Real Estate

Real estate has made a major jump into the digital media world due to consumers’ current need for easily accessible, on-demand information. Marketing within the real estate industry is no longer a pamphlet-and-go process; clients want to see digital inbound-focused campaigns full of rich content.