Why Apparel Brands Need a Content-Full, E-commerce, PR-Ready Website

Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.

Social Media 101: Make an Impact While You’re Getting Started

Facebook for Business
When starting a business, it’s important to have an effective social media plan in order to gain and maintain relevancy with your customers. Social media is huge in today’s society, so much so that there are 2.3 billion active users and 40 percent of them socialize more on social than they do face-to-face. Based on these statistics alone, if you don’t have a successful plan, capturing the attention of consumers is near impossible. Here are some tips on how to create an effective social media plan in no time at all.

The Do’s and Don’ts of Digital Marketing

Using Website for Lead Generation
It’s no secret that successful digital marketing is key to a prosperous business. Consumers spend an endless amount of time online and this allows businesses to reach their customers in a more organic and price efficient way through digital marketing. Here are some tips on what your company should and should not be doing in order to stay relevant in this digital world.

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Media Relations: It’s More than Dinner and a Pitch

media relations
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks:

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Tips to Optimizing E-Commerce Apparel Sales

Optimizing E-Commerce Conversions for Apparel Retailers
Most of the time, it is a lot easier to order clothes online than take the time to go to the mall. According to Mintel, a leading market intelligence agency, over two-thirds of Americans shop online at least monthly. With that being said, it is extremely important that your website is designed to optimize conversions and provide the shopper with an experience. Here are some apparel-specific tips and tricks to increase e-commerce sales on your website.