The Do’s and Don’ts of Digital Marketing

Using Website for Lead Generation
It’s no secret that successful digital marketing is key to a prosperous business. Consumers spend an endless amount of time online and this allows businesses to reach their customers in a more organic and price efficient way through digital marketing. Here are some tips on what your company should and should not be doing in order to stay relevant in this digital world.


Media Relations: It’s More than Dinner and a Pitch

media relations
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks:


Tips to Optimizing E-Commerce Apparel Sales

Optimizing E-Commerce Conversions for Apparel Retailers
Most of the time, it is a lot easier to order clothes online than take the time to go to the mall. According to Mintel, a leading market intelligence agency, over two-thirds of Americans shop online at least monthly. With that being said, it is extremely important that your website is designed to optimize conversions and provide the shopper with an experience. Here are some apparel-specific tips and tricks to increase e-commerce sales on your website.

Is Traditional Advertising Dead?

With the takeover of the Internet, advertising has changed dramatically in the past 30 years. The industry has moved from more traditional means such as print, television and radio to social media and internet advertisements. Between 2014 and 2019, it is estimated that the world will move from spending $135 billion to over $240 billion in 2019. Both mediums want the same outcome, to engage customers, but they deliver their messages in different ways.

Two-Takes from the Interns: The Google Pixel Phone

Google has released the Google Pixel and the Pixel Xl. A much anticipated launch from the company that confirmed largely circulated leaks. The phones feature a 12.3-megapixel rear camera, better screens and battery, along with fast charging. Google Assistant is also being introduced on the Pixel, providing an interactive way to communicate with the device. Some other features include unlimited storage of full-resolution photos and video and a night light feature that cuts down on the amount of blue light the screen emits.

How Social Media is Changing the Spirits Industry

winery brewery distillery marketing
As more and more marketing strategies shift from the traditional television and print advertisements and towards social media-focused efforts, one of America’s oldest industries can benefit greatly from this shift. Social media has numerous benefits for an industry such as the spirits industry, which markets itself to social situations. Below are several benefits of social media in promoting the spirits industry.