There is no doubt that in the era of “fake news” and misuse of consumer information by data mining companies, consumers have become less engaged with companies on social media. Facebook itself has even questioned its algorithm going as far as changing it to have business pages appear less in consumers’ feeds. This is evident in Facebook’s big marketing push right now on restoring the social site to what it was intended for—friends and family sharing information to each other.
From a young age, Justin has been a keen observer of his surroundings. He studied what people were doing and how they were doing it and took notes to implement things into his own life. This is likely why he’s so passionate about consumer experience and public communication. When he was in his high school English class, he would take the career tests. He’d always try to make sure he got marketing or public relations as the outcome. Since he was drawn to reality TV shows showcasing agency life in public relations, he wanted his career tests to affirm his belief that he was meant for life as a PR-pro. When watching shows like The Hills or Kell on Earth he was more interested in what employees were saying and doing like planning events and getting press coverage for clients. This part of the shows fascinated him.
Every semester The PRIME Factory hosts two to four interns in roles of public relations, social media, digital marketing and account management. Eager and competitive students apply each semester and one guaranteed question we receive from candidates is what we look for in interns. So, two of our partners are sharing their thoughts on what makes an intern successful at The PRIME Factory.
Today I sat down with a partner of The PRIME Factory, Stephanie Smith, and asked her a couple of questions about how she got where she is today. She shared some of her experiences and I’m here to tell a small part of her story. Her life motto came from some unintended advice in a random girl’s email signature:
To blog or not to blog has become a pressing question for many organizations. Often thought of as ways for people to vent, complain, or express thoughts otherwise unwanted in the workplace, sometimes blogs get a bad reputation. However, blogging is now part of the sales funnel for lead nurturing and can have important business implications. More importantly, blogging about your business can produce benefits that build over time since nothing ever really dies online.
Small businesses often feel that they can get lost in search engine results because they are smaller than bigger companies that are offering the same products. Small businesses also struggle with how to increase their search rankings and often opt for advertising methods to get their name in search results. While this is helpful, this is not always the best way for a business to increase its chances of being on the first page of Google, Yahoo or Bing.