Emily McBride graduated in Spring 2017 with a bachelor of arts degree in public relations. Since then, she’s moved on from Blacksburg and The PRIME Factory to begin her career in the exciting field of PR and marketing. Now that it’s been 5 months since graduation, we’re catching up with her and finding out where she is now and what she’s doing!
Online reputation management is a way for brands to pay attention and respond to their consumers to ensure that they are being heard and a way to improve their brands name. It is very important for every business to do this to stay involved in their consumers lives and to keep up to date on what everyone is saying about their brand. Everything you say or do on social media has the power to improve or hurt your reputation. So how can your business use social media to manage online reputation? Here are three ways: