Our Favorite Playlists for a Productive Workday

Every day at The PRIME Factory is different. Somedays it’s necessary to work together as a team and collaborate, while other days it’s imperative that we stay focused on our own tasks in order to be productive. Research finds that music plays a huge role in the way people are able to perform in the workplace. For example, upbeat, happy music can lead to more collaborative behavior, while soft, classical music typically increases one’s ability to focus. Based on these findings, we listen to a variety of playlists at PRIME depending on our workload for the day. Read on for our favorite playlists to listen to in the office!

Consumer Trust is Dwindling on Social Media

Facebook for Business
There is no doubt that in the era of “fake news” and misuse of consumer information by data mining companies, consumers have become less engaged with companies on social media. Facebook itself has even questioned its algorithm going as far as changing it to have business pages appear less in consumers’ feeds. This is evident in Facebook’s big marketing push right now on restoring the social site to what it was intended for—friends and family sharing information to each other.

Getting to Know PRIME Leadership: An Interview with Justin Ashwell, Managing Partner

From a young age, Justin has been a keen observer of his surroundings. He studied what people were doing and how they were doing it and took notes to implement things into his own life. This is likely why he’s so passionate about consumer experience and public communication. When he was in his high school English class, he would take the career tests. He’d always try to make sure he got marketing or public relations as the outcome. Since he was drawn to reality TV shows showcasing agency life in public relations, he wanted his career tests to affirm his belief that he was meant for life as a PR-pro. When watching shows like The Hills or Kell on Earth he was more interested in what employees were saying and doing like planning events and getting press coverage for clients. This part of the shows fascinated him.

What Makes a Successful Intern at The PRIME Factory

Every semester The PRIME Factory hosts two to four interns in roles of public relations, social media, digital marketing and account management. Eager and competitive students apply each semester and one guaranteed question we receive from candidates is what we look for in interns. So, two of our partners are sharing their thoughts on what makes an intern successful at The PRIME Factory.

Why Your Business Needs a Blog

To blog or not to blog has become a pressing question for many organizations. Often thought of as ways for people to vent, complain, or express thoughts otherwise unwanted in the workplace, sometimes blogs get a bad reputation. However, blogging is now part of the sales funnel for lead nurturing and can have important business implications. More importantly, blogging about your business can produce benefits that build over time since nothing ever really dies online.