Why Your Business Needs to Practice Community Relations

Think of some of your favorite companies and brands – how do they give back to the different communities they serve? For example, does your local Chipotle celebrate “Teacher Appreciation Day” with buy one get one deals? Maybe you have brought canned goods to a large organization’s headquarters or picked a family off a tree during the holiday season. These are examples of community relations. However, when many organizations are asked how they participate in community relations, they give blank stares or misguided answers. That is because many people do not have a firm understanding of what community relations is, or the positive impacts it can have on business.

Stephanie Smith, Partner, Receives Accreditation in Public Relations


Stephanie Smith has earned her Accreditation in Public Relations (APR) as of February 2018. The APR is awarded by the Public Relations Society of America (PRSA) and the Universal Accreditation Board to experts in the field of public relations. The APR credential certifies drive, professionalism, and principles demonstrating one’s leadership and expertise within the field.

How to Set and Reach Business Goals in 2018

As public relations and marketing professionals, one of the biggest mistakes we see businesses make is setting poor goals. A consistent failure to reach goals is also one of the most common reasons that businesses reach out to agencies like The PRIME Factory for help. Unfortunately, at that point, the goals have already gone unreached, and a lot of time and resources toward something that was likely designed to fail from the outset, have already been exhausted.