Social Media 101: Make an Impact While You’re Getting Started

Facebook for Business
When starting a business, it’s important to have an effective social media plan in order to gain and maintain relevancy with your customers. Social media is huge in today’s society, so much so that there are 2.3 billion active users and 40 percent of them socialize more on social than they do face-to-face. Based on these statistics alone, if you don’t have a successful plan, capturing the attention of consumers is near impossible. Here are some tips on how to create an effective social media plan in no time at all.

The Do’s and Don’ts of Digital Marketing

Using Website for Lead Generation
It’s no secret that successful digital marketing is key to a prosperous business. Consumers spend an endless amount of time online and this allows businesses to reach their customers in a more organic and price efficient way through digital marketing. Here are some tips on what your company should and should not be doing in order to stay relevant in this digital world.

How Social Media is Changing the Spirits Industry

winery brewery distillery marketing
As more and more marketing strategies shift from the traditional television and print advertisements and towards social media-focused efforts, one of America’s oldest industries can benefit greatly from this shift. Social media has numerous benefits for an industry such as the spirits industry, which markets itself to social situations. Below are several benefits of social media in promoting the spirits industry.

Social Media is Fashion’s New Must-Have

Fashion Social Media
As social media continues to grow as a staple of communication in modern life, there’s one industry that can benefit greatly from its rise. Social media’s place as an important communication tool is positive news for a visually dependent industry such as the fashion industry. Not only does social media allow fashion companies to connect with their consumers in an entirely different way than ever before but it also provides consumers an opportunity to discover more products. Below are our tips on how fashion companies can make social media work for them.

Organize Your Time with Social Media Scheduling

Social media calendar
Scheduling your company’s social media in advance cuts down on the day-to-day struggle that is gathering content, writing posts and perfectly timing everything on all of your social media channels. By doing a week’s worth of content at one time, you can ensure that your social media presence is uniform and all of your networks are integrated. Setting aside time in your work-week dedicated only to social media will give it the time it deserves rather than having to come-up with a tweet or Instagram post on your way out the door.

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A Message That Matters: How to write content that is important to your consumers

With the digital world and today’s busy society, we are constantly being bombarded with messages. We wake up and our inboxes are filled with emails, turn on the TV and see advertisements and product placement and even see the messages of hundreds of businesses on our drive to work. All day long, it doesn’t stop. For this reason, messages must matter to consumers in order to leave an impact.