How to Avoid Copyrighting Pitfalls

Copyrighting blog post

It’s that dirty word that no one wants to talk about: Copyrighting. The term is engraved in our vocabulary from a young age. Remember in kindergarten when Suzy got in trouble for claiming Tommy’s drawing as her own? Copyrighting is still the same idea, except it can get a little—okay a lot— more complicated. Here are the basics that you need to know to help save yourself from a sticky copyright situation.

Apparel Startups: A 5-Step Guide for Getting to Market Faster

Fashion Apparel Retail

Apparel startups are almost a dime a dozen thanks to sales channel such as Etsy, Amazon, e-commerce ready websites and simple transaction tools like the popular Square card reader. In a marketplace such as this one, how do you get to market fast and differentiate yourself from the competition? Here’s a 10-step guide for getting to market faster (pt. 1).

Tips to Remember When Making Your Winery’s Marketing Strategy

Wine blog post marketing
With the Virginia wine industry booming and quickly making its way to the top 3 spot in the United States, it is almost silly to mention – BUT now is the time to be unique in your marketing, public relations, and marketing communications techniques if you are a winery. There is more competition, and keeping your brand relevant is more important now than ever before.

4 Effective Ways for Realtors to Use Social Media

Real Estate Blog Post

In today’s real estate marketplace, consumers are finding the homes before they’re finding realtors to work with during the home-purchasing process. Brochures, flyers, websites, newspaper ads, search engine optimization, and local real estate publications should all be used to attract these eager new homeowners, but how do you effectively use social media to attract them?

Are you using Facebook? You Should Be!

Digital Marketing Social Media The PRIME Factory

Digital marketing is a crucial element in a company’s marketing strategy. Whether you are a small business downtown or a medium to large sized business, to grow, generate leads, generate sales and have a good brand reputation, your presence online is vital. One element of digital marketing and being online is social media. Within social media platforms, Facebook remains the largest product and social media vehicle for organizations to implement.