DO design your webpage with insight from an outside source
Criticism isn’t easy to take, but if you want to put you best foot forward in the realm of website development you must enlist judgement from an outside source. You can design a website yourself, and gather a second opinion from colleagues, or you can hire a web developer. Web developers are useful because they can make the web page for you, in accordance with your direction and ideas. They take a lot of hassle away from the process, but still allow you to have an integral part in the websites creation. In addition, before launching your website, it is important to have users test it for website usability.
DON’T slack on updating information
Clients won’t find your website professional and reputable if your information is dated. In addition, it is important to make sure that external links are updated periodically to avoid dead links. There is nothing more frustrating than cruising through a website and finding broken links. Be proactive about keeping your website up to date to cultivate a professional image
DO take SEO in consideration
Search engine optimization is the number one thing you should consider when making your website. It’s what differentiates your website from your competitions, and makes in findable. Write your website content with keywords, and inbound links. In addition, starting a website blog related to your industry is a beneficial tactic to increase your SEO.
DON’T use your website to brag
Your website should show potential clients how you can be valuable to them. A website is not a forum for you to brag about how great your company is. Instead, post past client testimonials, talk about your mission statement, and tell them about how your services can help them. Make your website be about the client, not about you.
DO tailor your website design to your industry
It sounds like a no-brainer, but when creating your website, it is easy to get lost in the many design options. Don’t lose track of the big picture. If you have an accounting firm, your website look is going to be much different from someone who runs a nonprofit organization for kids. Keep your goal in mind, and tailor your website to reflect that image. Your visitors should be able to glance at your website and know what your company is about in seconds.
By: Marissa Handerhan, Public Relations and Marketing Intern