Using Website for Lead Generation
It’s no secret that successful digital marketing is key to a prosperous business. Consumers spend an endless amount of time online and this allows businesses to reach their customers in a more organic and price efficient way through digital marketing. Here are some tips on what your company should and should not be doing in order to stay relevant in this digital world.

Do:

Research Your Audience

While social media marketing works great for some industries, if your target audience is not on Facebook, Instagram, Snapchat or Twitter, don’t try to reach them this way. With the popularity of social media, it’s easy to assume social media marketing will work for you but first and foremost, you have to research where and how to reach your target audience.

Execute Email Marketing Efficiently

Email is great way to communicate with your consumers and send them news, offers and reminders. However, email marketing can be a slippery slope because too many emails make your customers unsubscribe and too little emails can be inefficient. Offer options for your customers to select what kind of emails they would like to receive. Whether it be announcements for new products or alerts for upcoming sales, if the customer is only receiving applicable emails that they want to receive, you will have a much better success rate.

Take Advantage of Web Analytics

Why spend time and money bettering your company’s social media and website if you aren’t using these critical aspects to their full potential. Spend time analyzing your web analytics and try experimenting with different content, keywords and content distribution strategies to see if or how they can change. Successful use of analytics can improve not only your conversion rates but also your ROI.

Don’t:

Try Something Just Because Everyone Else is Doing It.

It all comes down to what works best for your company and your consumers. Interactive and viral marketing are great aspects of digital marketing but if they won’t work for your company, don’t waste time and money just because you think you need to do them in order to stay relevant.

Slack on Your Content.

At the end of the day, content is the most important thing! Spend time researching so your content can be exactly what the consumer wants to know. Content can sometimes be placed on the back burner but remember this is one of the most important aspects because it’s why your consumer became interested in clicking through in the first place.

Forget About SEO.

Search engine optimization is the most cost effective marketing strategy that brings a huge amount of organic traffic. This is something that you must invest time into in order to capture new website visitors, conversions and loyal consumers.

By: Elizabeth Coakley, Public Relations and Marketing Assistant