The internet is such a big part of the home buying process that it is critical to have as an individual realtor or realtor team in order to help you establish your brand. On your website, you should include information about yourself such as your core values, your experience, why you are passionate about real estate, your logo, and a picture of yourself and/or team. Think about what is your value propositions and what sets you apart from the other realtors in your area and then translate this to your website. This will allow the potential homebuyers to get to know you and trust you with finding their dream home. A website is also very important for your brand because that is where a lot of people start their search for a home. The National Association of Realtors shared that for 44% of home buyers, the first step in the home-buying process was looking online for properties.
A well thought out, designed-for-your-target-audience logo is essential for helping develop your brand both offline and online. Many times, your logo will be the first impression potential clients will have with you, and it should include a visual that describes both your services and your business. Once you have this logo it can help create brand recognition and brand awareness—key elements to effectively differentiating yourself among the competition. Your logo needs to be plastered on every piece of communication you have. This includes open house brochures, business cards, website, social media, email signature, promotional items and lawn signs. Everywhere. This will allow people to see your name in association with all of your materials and recognize it so that when they think about real estate agents, you’re a top of mind brand.
A tagline is a descriptive catchphrase that describes some aspect of the agent and their services. This can help set you apart from the competition. To create a creative tagline, it should appeal to your customers’ emotions, be original, reflect your business, and be relatively short. Just like your logo, you should put this tagline everywhere so it becomes recognizable to your brand.
By: Jessica Fritz, Digital Media Intern