Every day at The PRIME Factory is different. Somedays it’s necessary to work together as a team and collaborate, while other days it’s imperative that we stay focused on our own tasks in order to be productive. Research finds that music plays a huge role in the way people are able to perform in the workplace. For example, upbeat, happy music can lead to more collaborative behavior, while soft, classical music typically increases one’s ability to focus. Based on these findings, we listen to a variety of playlists at PRIME depending on our workload for the day. Read on for our favorite playlists to listen to in the office!


This is the perfect early morning office pick-me-up and a great way to start the day off on the right foot. “Have a Good Day!” combines classic tunes that everyone knows and loves to create the ultimate upbeat, feel-good playlist. Whether you woke up on the wrong side of the bed or are stressing about making deadlines, you can’t be in a bad mood when these songs start playing in the office. I mean, just look at the title of the playlist! – Megan Finkbeiner | Account Manager


It shouldn’t be a surprise that this office has a steady love for Taylor Swift. This playlist – the setlist from her Reputation Stadium Tour – not only gives off motivating get-shit-done vibes, but also brings a calming element for when you need that five-minute break to decompress. In the year prior to this album’s release, Swift’s own reputation was undoubtedly bashed in the mainstream media. Her album embraced the fact that her pure reputation was seemingly tarnished. If she hadn’t rolled with the punches and changed her sound to fit her new rep, the album wouldn’t be half the phenomenon it is now. In other words, her entire album is a perfect example of how to best handle a PR crisis. While the songs themselves weren’t specifically written as a giant PR stunt, the compilation of songs tells a story about her reputation – from beginning to end. At the end of the day, PR is all about developing and maintaining a good reputation. This makes this playlist perfect for our office of Swifties! – Justin Ashwell | Managing Partner


If you know me, it shouldn’t be shocking that my favorite playlist involves country music. A lot of country music involves slow, sad songs that are appropriate sometimes but this playlist filters out all of the negativity to give off happy, good-mood vibes. I have always loved country music and I thought more people in Southwest Virginia would share the same appreciation, but that’s not the case for most people here. I always say that I like my country music at the volume where I can’t hear you complaining about it! – Chloe Gilfoil | PR & Visual Communications Intern


This is the perfect playlist for when you really have to buckle down and get some work done. Instrumental tracks from all your favorite films make the ideal ambience for the office. For one of those days where it’s all about the work and less about the conversation, there couldn’t be a better compilation of songs. – Rosie Hutchison | Marketing & Communications Intern


If you have a busy day ahead of you, this is the perfect playlist to get you through it. Listening to instrumental music in the office is the best way to stay focused and avoid the dead silence. Don’t get me wrong, I love listening to songs I can sing and jam out to but on days when you really need to focus, lyrics can be a little distracting. Instrumental pop is fun and upbeat so it keeps you awake and motivated to take on the day! – Courtney Morrill | Marketing & Communications Intern