Newly formed Blacksburg-based communications agency opens office at the Virginia Tech Corporate Research Center

Blacksburg, VA — (March 21, 2016) – The PRIME Factory, a full-service communication and advertising agency has opened an office in Blacksburg, Virginia. With an official customer launch on June 1, 2016, the agency will offer services in public relations, digital marketing, marketing, branding, advertising and business development with additional services offered for client partners. The agency is focused on the manufacturing sector and the emerging winery, brewery and distillery markets. In addition, the agency will focus on the tourism industry, retail-fashion and the real estate marketplaces. The PRIME Factory is not limited to these industries as the Founders come to the agency with a vast array of industry experience.

Eager to dive right in, Justin stated, “We are looking forward to meeting entrepreneurs, business owners, and all future clients to help them grow their business. As a Virginia Tech alum, it’s exciting to see the new ideas, services, products and innovations that current Hokies and the supportive community around Virginia Tech is making.”

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The PRIME Factory chose to locate itself at the Virginia Tech Corporate Research Center (CRC) to immerse themselves in the heart of Southwest Virginia’s entrepreneurship community. Both partners have called Virginia Tech home, more specifically Southwest and Central Virginia, for many years and felt that they can bring attention to the growing business communities, focused development of entrepreneurs and strength of regional manufacturing. Their services extend from Charlottesville to Winston-Salem, NC and everywhere in between as well as West Virginia and virtual services.

“It’s exciting to see the current growth in this region and the growth potential for the future as well, and The PRIME Factory is here to help those businesses gain momentum,” said Ron Poff, in reference to the growing manufacturing and winery, brewery, and distillery industries in Southwest Virginia.

For more information on The PRIME Factory, visit our website at and also follow us on Facebook, Twitter and LinkedIn.

About the Founders

Justin Ashwell, Co-Founder and Partner
Justin’s experience comes from various backgrounds and industries. Starting his marketing career in brand marketing with Spectrum Brand’s Pet, Home, and Garden division, he quickly became immersed in the digital media and digital marketing side of the business and found himself in Atlanta, Georgia for a short stint at the world-renowned and top ranked Georgia Aquarium in their communications department. Dabbling in the fashion industry, Justin worked with luxury children’s apparel social shopping website, 33rd Republic, doing public relations, content and communications development. Finding his way back to digital marketing, Justin has most recently worked with, a national online tax filing company, heading their social media, online advertising and retargeting efforts. He also contributed to New River Valley Magazine as a writer and the social media manager during his time in undergrad. Justin is also a member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), and on the Technology and Innovation Committee for the Montgomery County Chamber of Commerce.

Justin’s experience can be found in agency services such as public relations, digital marketing, marketing, branding and advertising.

Justin holds a Bachelor of Science in Marketing from Virginia Tech and will be pursuing an M.B.A from American University and an M.A. from Savannah College of Art and Design (SCAD) starting in the fall. Justin has experience in consumer packed goods, nonprofit, retail and fashion, and e-commerce.

Ron Poff, Co-Founder and Advising Partner
Ron Poff has over 26 years of new product development and global business development experience including strong global marketing skills and achieving professional recognition by The Institute for Supply Management® (ISM) as a Certified Purchasing Manager (CPM). During his career, Ron has held leadership positions at Mar-Bal, Inc., Spectrum Brands and Newell-Rubbermaid. He currently serves as a Professional Vice-President and Secretary for the National Council for the Pi Sigma Epsilon (PSE) Fraternity; serves on the Board of Directors for the Society of Plastics Engineers (SPE) Thermoset Division; is a member of the American Composites Manufacturer’s Association (ACMA) Marketing Committee; further, he is a member of the American Marketing Association (AMA), the Society of Plastics Engineers (SPE) and the American Legion.

Ron’s experience can be found in all aspects of the agency’s services including public relations, marketing, digital marketing, advertising, branding, sales and business development.

Ron holds a B.S. in Business Management from University of Phoenix; is finishing his M.S. in Marketing from Southern New Hampshire University and also has a Graduate Certificate in eMarketing from the University of Virginia (UVA). In addition, he is currently pursuing a Graduate Certificate in Leadership at UVA. Ron is also a veteran of the US Navy and Reserves (1989-1999).


About The PRIME Factory

The PRIME Factory, headquartered in Blacksburg, VA, is a full-service communication and advertising agency. With the tagline, Designing Ideas. Producing Results, The PRIME Factory finds clients new opportunities and results in public relations, advertising, marketing and business development across the manufacturing, real estate, retail and fashion, education and winery, brewery and distillery tourism industries.

About the Virginia Tech Corporate Research Center

Established in 1985, the 230-acre Virginia Tech Corporate Research Center (VTCRC) boasts more than 33 buildings with over 3,000 employees and is home to more than 180 private companies and research centers. The VTCRC is owned and managed by the Virginia Tech Foundation, a 501 (c)(3) nonprofit non-stock corporation established in 1948. The VTCRC strives to develop a growing, prestigious research park for high-technology companies and in collaboration with the university, advance the research, educational and technology transfer missions of Virginia Tech.