As stated on Forbes, a recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next year. Influencer marketing can be described as a territory between an official testimonial and a subtle product mention.
When running any type of business, it is essential to establish a public relations plan in order to eventually gain attention and potential sales from your target audience. Here is some advice on where to begin your PR plan.
Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks:
Virginia has come a long way in the wine making industry. Since the time our founding father Thomas Jefferson tried, and failed, at making grape spirits, Virginian natives have worked to perfect the wine-making process. Now, home to over 200 and wineries, the question becomes, “How to stand out as a winery?”
Think of them as the cool kids that everyone wants to be. Both trendy and relatable, they are digital influencers, and they are taking over the fashion marketing scene.