Is Public Relations a Practical Tool for Realtors to Use?

public relations
It’s a common misconception when realtors think that the only marketing communications tools that they can use to market their listings are print advertising, digital advertising and social media. Marketing communication opportunities don’t stop and end at these three popular tools in real estate marketing. It’s important to note that public relations is not just for large real estate firms—realtors can utilize local media to their advantage as well.

Four Quick Reasons Why Media Relations for Apparel Boutiques is Important

Media relations is expanding now more than ever, and it is not a question of whether small businesses should be using media relations but rather how they are integrated this into their marketing. What exactly is media relations? Media relations is the process of creating relationships with press and media with the goal of utilizing those relationships to gain press coverage that keep your publics informed. Here are four reasons why you as a boutique should be utilizing media relations.

4 Reasons Why Your Consumer Product Brand Should Use Digital Influencers

influencer marketing agency
Digital influencers and bloggers are taking over the fashion marketing scene. Customers are not responding anymore to advertisements in the ways they used to. These bloggers and influencers are creating a new way to advertise by reaching customers in a more engaging and informal way. Here are a few reasons on how these influential people can help your brand.

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3 Key Pieces to Online Reputation Management

Online reputation management is a way for brands to pay attention and respond to their consumers to ensure that they are being heard and a way to improve their brands name. It is very important for every business to do this to stay involved in their consumers lives and to keep up to date on what everyone is saying about their brand. Everything you say or do on social media has the power to improve or hurt your reputation. So how can your business use social media to manage online reputation? Here are three ways:

Influencer Marketing: How to Foster Mutually Beneficial Relationships with Your Influencer Network

As stated on Forbes, a recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next year. Influencer marketing can be described as a territory between an official testimonial and a subtle product mention.