Online reputation management is a way for brands to pay attention and respond to their consumers to ensure that they are being heard and a way to improve their brands name. It is very important for every business to do this to stay involved in their consumers lives and to keep up to date on what everyone is saying about their brand. Everything you say or do on social media has the power to improve or hurt your reputation. So how can your business use social media to manage online reputation? Here are three ways:
Digital influencers and bloggers are taking over the fashion marketing scene. Customers are not responding anymore to advertisements in the ways they used to. These bloggers and influencers are creating a new way to advertise by reaching customers in a more engaging and informal way. Here are a few reasons on how these influential people can help your brand.
As stated on Forbes, a recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next year. Influencer marketing can be described as a territory between an official testimonial and a subtle product mention.
When running any type of business, it is essential to establish a public relations plan in order to eventually gain attention and potential sales from your target audience. Here is some advice on where to begin your PR plan.
Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks: