Why Apparel Brands Need a Content-Full, E-commerce, PR-Ready Website

Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.

2

Media Relations: It’s More than Dinner and a Pitch

media relations
Several years ago before public relations became truly public again and organizations could get their news to consumers without having mainstream media cover it, mainstream media dominated public relations. Press releases, pitches, media advisories and press conferences were the key players in public relations. Since digital marketing has taken over the marketing and advertising world, PR has followed in their footsteps. No longer are PR guys and girls having dinner every Tuesday, Wednesday and Thursday with top reporters, journalist and producers, and following up with a heart-filled pitch but, rather, top PR guys and girls are fostering those relationships elsewhere. Here are five ways to foster and grow relationships with the media outside of dinner and drinks:

How Wineries Can Utilize Simple Public Relations Tactics

Public Relations for Wineries
Virginia has come a long way in the wine making industry. Since the time our founding father Thomas Jefferson tried, and failed, at making grape spirits, Virginian natives have worked to perfect the wine-making process. Now, home to over 200 and wineries, the question becomes, “How to stand out as a winery?”

How to Avoid Copyrighting Pitfalls

Copyrighting blog post

It’s that dirty word that no one wants to talk about: Copyrighting. The term is engraved in our vocabulary from a young age. Remember in kindergarten when Suzy got in trouble for claiming Tommy’s drawing as her own? Copyrighting is still the same idea, except it can get a little—okay a lot— more complicated. Here are the basics that you need to know to help save yourself from a sticky copyright situation.

Apparel Startups: A 5-Step Guide for Getting to Market Faster

Fashion Apparel Retail

Apparel startups are almost a dime a dozen thanks to sales channel such as Etsy, Amazon, e-commerce ready websites and simple transaction tools like the popular Square card reader. In a marketplace such as this one, how do you get to market fast and differentiate yourself from the competition? Here’s a 10-step guide for getting to market faster (pt. 1).