How Wineries Can Utilize Simple Public Relations Tactics

Public Relations for Wineries
Virginia has come a long way in the wine making industry. Since the time our founding father Thomas Jefferson tried, and failed, at making grape spirits, Virginian natives have worked to perfect the wine-making process. Now, home to over 200 and wineries, the question becomes, “How to stand out as a winery?”

How to Avoid Copyrighting Pitfalls

Copyrighting blog post

It’s that dirty word that no one wants to talk about: Copyrighting. The term is engraved in our vocabulary from a young age. Remember in kindergarten when Suzy got in trouble for claiming Tommy’s drawing as her own? Copyrighting is still the same idea, except it can get a little—okay a lot— more complicated. Here are the basics that you need to know to help save yourself from a sticky copyright situation.

Apparel Startups: A 5-Step Guide for Getting to Market Faster

Fashion Apparel Retail

Apparel startups are almost a dime a dozen thanks to sales channel such as Etsy, Amazon, e-commerce ready websites and simple transaction tools like the popular Square card reader. In a marketplace such as this one, how do you get to market fast and differentiate yourself from the competition? Here’s a 10-step guide for getting to market faster (pt. 1).

Tips to Remember When Making Your Winery’s Marketing Strategy

Wine blog post marketing
With the Virginia wine industry booming and quickly making its way to the top 3 spot in the United States, it is almost silly to mention – BUT now is the time to be unique in your marketing, public relations, and marketing communications techniques if you are a winery. There is more competition, and keeping your brand relevant is more important now than ever before.