Four Quick Reasons Why Media Relations for Apparel Boutiques is Important

Media relations is expanding now more than ever, and it is not a question of whether small businesses should be using media relations but rather how they are integrated this into their marketing. What exactly is media relations? Media relations is the process of creating relationships with press and media with the goal of utilizing those relationships to gain press coverage that keep your publics informed. Here are four reasons why you as a boutique should be utilizing media relations.

Why Apparel Brands Need a Content-Full, E-commerce, PR-Ready Website

Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.

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Tips to Optimizing E-Commerce Apparel Sales

Optimizing E-Commerce Conversions for Apparel Retailers
Most of the time, it is a lot easier to order clothes online than take the time to go to the mall. According to Mintel, a leading market intelligence agency, over two-thirds of Americans shop online at least monthly. With that being said, it is extremely important that your website is designed to optimize conversions and provide the shopper with an experience. Here are some apparel-specific tips and tricks to increase e-commerce sales on your website.

Social Media is Fashion’s New Must-Have

Fashion Social Media
As social media continues to grow as a staple of communication in modern life, there’s one industry that can benefit greatly from its rise. Social media’s place as an important communication tool is positive news for a visually dependent industry such as the fashion industry. Not only does social media allow fashion companies to connect with their consumers in an entirely different way than ever before but it also provides consumers an opportunity to discover more products. Below are our tips on how fashion companies can make social media work for them.

Apparel Startups: A 5-Step Guide for Getting to Market Faster

Fashion Apparel Retail

Apparel startups are almost a dime a dozen thanks to sales channel such as Etsy, Amazon, e-commerce ready websites and simple transaction tools like the popular Square card reader. In a marketplace such as this one, how do you get to market fast and differentiate yourself from the competition? Here’s a 10-step guide for getting to market faster (pt. 1).