Social media calendar
Scheduling your company’s social media in advance cuts down on the day-to-day struggle that is gathering content, writing posts and perfectly timing everything on all of your social media channels. By doing a week’s worth of content at one time, you can ensure that your social media presence is uniform and all of your networks are integrated. Setting aside time in your work-week dedicated only to social media will give it the time it deserves rather than having to come-up with a tweet or Instagram post on your way out the door.

Consistency allows strategies to develop. Do your followers respond well to #FlashBackFriday pictures on Facebook? You can have one prepped and ready to go every week. Maybe you aren’t the best photographer, but you have great caption ideas. By starting your social media plans in advance, you can get your entire team involved and come up with some great ideas.

Find a platform that works for you and your needs. Hootsuite, Buffer, SproutSocial, or any of the other social media management tools on the market might be the right fit for your company, but you won’t know until you try. Get a free trial and keep trying more until you find one you like.

A pitfall to avoid in scheduling social media is going too far in advance. When you post past one to two weeks in advance you run the risk of your posts no longer being relevant. Good social media posts should be related to what is happening in the world and won’t be outdated.

When you aren’t posting your messages immediately it’s important to double check that you are scheduling them for when you meant to. Take Apple’s accident on September 7th for example. They accidentally tweeted about the iPhone 7 before it was officially announced and had to remove the tweet.

Scheduling social media doesn’t have to be a daunting task. It will help you meet your social media goals and ease the amount of work you have to do throughout the week. Happy posting!

By: Kylie Rudder, Account Management Intern