The Team at The PRIME Factory
The Team at The PRIME Factory

The PRIME Factory Partners with Child Health Investment Partnership of the Roanoke Valley

BLACKSBURG, Va. (July 20, 2016) — Child Health Investment Partnership (CHIP) of the Roanoke Valley, a nonprofit organization dedicated to promoting the health of medically underserved children, has partnered with The PRIME Factory for PRIME’s first pro bono partnership for corporate social responsibility.

As part of the cause marketing efforts, the two organizations will work together to develop strategies to raise awareness about CHIP’s mission, services, identity and overall external communications process. Additionally, The PRIME Factory will develop marketing and communication collateral pieces for CHIP.

CHIP is a home-visiting program that serves children ages birth to kindergarten entry by pairing families with a community health nurse and family case manager to offer services such as developmental education, regular child assessment and preventative services.

“We are excited to work with an organization that provides so much support to the Roanoke Valley. CHIP has been on our radar for several months now as an organization to partner with due to their involvement in the community and child health research,” Justin Ashwell, co-founder and partner of The PRIME Factory said.

“This wonderful gift could not have come at a better time for CHIP. We have just completed our five year strategic plan and much of it is centered on marketing and external communications. We are thrilled to be able to partner with The PRIME Factory.” Robin Haldiman, CEO of Child Health Investment Partnership said.

This is the first round of The PRIME Factory’s goal to deliver cause-related marketing services pro bono to smaller local nonprofits. The collaboration will take place for one calendar year, through June 2017, with the likelihood of renewing.

About The PRIME Factory:
The PRIME Factory, headquartered in Blacksburg, VA, is a full-service marketing and public relations agency. With the tagline, “Designing Ideas. Producing Results,” The PRIME Factory finds clients new opportunities and results in public relations, advertising, digital and traditional marketing and business development across the manufacturing, real estate, retail and fashion and winery, brewery and distillery tourism industries.

About CHIP:
CHIP of the Roanoke Valley is a non-government affiliated, grassroots organization that brings together resources to provide health care coordination and family support services for children from birth to kindergarten-entry age. CHIP’s home visiting program pairs low-income children with a Community Health Nurse and Family Case Manager, and when needed, a Mental Health Case Manager. Approximately 20,000 children have been served by CHIP of the Roanoke Valley since 1988.

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