Every small business owner can probably agree that they have been asked the question “Have you ever been contacted by a stranger promising cheap social media through an automation platform you’ve never heard of?” at least once in their career. In theory, this sounds great—automated social media posts that you don’t have to worry about taking the time to create yourself. In all actuality though, using these platforms is the opposite of what you should be doing on social media. Simply put, it’s bad marketing. Here’s why:
Digital influencers and bloggers are taking over the fashion marketing scene. Customers are not responding anymore to advertisements in the ways they used to. These bloggers and influencers are creating a new way to advertise by reaching customers in a more engaging and informal way. Here are a few reasons on how these influential people can help your brand.