Why Apparel Brands Need a Content-Full, E-commerce, PR-Ready Website

Like it or not, we are in the era of all things digital. This has an impact on most industries, but in particular the apparel industry. Customers are expecting to see certain things and if you don’t have what they want, they will move on to another place where they can find it. But, often times it isn’t as hard as you think to make the changes to give customers what they want. Start with the basics: content, e-commerce and PR.

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Tips to Optimizing E-Commerce Apparel Sales

Optimizing E-Commerce Conversions for Apparel Retailers
Most of the time, it is a lot easier to order clothes online than take the time to go to the mall. According to Mintel, a leading market intelligence agency, over two-thirds of Americans shop online at least monthly. With that being said, it is extremely important that your website is designed to optimize conversions and provide the shopper with an experience. Here are some apparel-specific tips and tricks to increase e-commerce sales on your website.

How to Avoid Copyrighting Pitfalls

Copyrighting blog post

It’s that dirty word that no one wants to talk about: Copyrighting. The term is engraved in our vocabulary from a young age. Remember in kindergarten when Suzy got in trouble for claiming Tommy’s drawing as her own? Copyrighting is still the same idea, except it can get a little—okay a lot— more complicated. Here are the basics that you need to know to help save yourself from a sticky copyright situation.

Apparel Startups: A 5-Step Guide for Getting to Market Faster

Fashion Apparel Retail

Apparel startups are almost a dime a dozen thanks to sales channel such as Etsy, Amazon, e-commerce ready websites and simple transaction tools like the popular Square card reader. In a marketplace such as this one, how do you get to market fast and differentiate yourself from the competition? Here’s a 10-step guide for getting to market faster (pt. 1).